SOMERVILLE PARTNERS WITH INNOVATIVE HEALTH AND WELLNESS PORTAL ‘WELLCOIN’ TO PROMOTE WELLBEING VIA SOCIAL MEDIA

Users earn Wellcoins, a virtual currency, for doing any of
hundreds of healthy activities, and they are not simply limited to eating right
and being active. Exemplifying Somerville's focus on the "whole person,"
Wellcoin offers rewards for such healthy lifestyle choices as doing good deeds
for friends and neighbors, reading a book, and yes, even indulging in a cupcake
every once in a while (it does contribute to happiness, after all). Users can
then redeem earned Wellcoins for rewards and services with participating local
vendors, which currently include Brooklyn Boulders, Broga and Whole Foods in
Somerville-and the list is growing!

"We are extremely excited to partner with Wellcoin as part
of our continued commitment to providing innovative, fun and engaging
opportunities for residents of all ages to find ways to be healthy and happy in
the City of Somerville," said Mayor Joseph A. Curtatone. "It's important not
only to eat right and be active, but to see health and wellness as an overall
lifestyle choice that includes contributing to your community in positive ways,
being kind to friends and neighbors, or taking time for yourself to do things
that you love. Wellcoin really encompasses that value, and we hope residents
find this opportunity as fun and exciting as I already have."

"We
are truly delighted to partner with Somerville, which is known nationally as a
pioneer among cities when it comes to assuring the health and wellness of its
residents," said Glenn Laffel, CEO of Wellcoin. "Somerville's partnership with
Wellcoin is just its latest creative effort to lead in this area. We look
forward to the collaboration."

Users can log activity and check in at local establishments
by signing in at www.wellcoin.com or by using the Wellcoin app
available on iPhone or Android phones. Local businesses or organizations who
would like to participate in Wellcoin by providing incentives should email
partners@wellcoin.com or visit http://www.wellcoin.com/Partner.

To kick off the partnership, the City will raffle off a pair
of tickets to the popular (and sold out!) annual Illuminations Tour, run by the
Somerville Arts Council, on Saturday, Dec. 14. The tickets are valid for Mayor
Curtatone's trolley at 5 p.m., and winners will be chosen at random on December
10^th. To qualify for the raffle, you must be a resident of
Somerville and must log at least one activity on Wellcoin between Dec. 5 and
Dec. 12.