CITY AIMS TO BRING CAVALIA'S 'ODYSSEO' NORTHEAST U.S. PREMIERE TO ASSEMBLY ROW

Cavalia
Inc. is applying for a permit that would allow up to a 12-week run at Assembly
Row with a target opening night of August 7 and an initial target run of eight
weeks, which could be extended based on ticket sales. The complex spectacle requires
a variety of city permits and Somerville officials are assisting show operators
to make sure all planning, permits and inspections required to ensure a safe
and enjoyable production are thoroughly completed. Assistance comes from
Somerville's Inspectional Services Division, Health Department, Department of
Traffic and Parking, Fire Department and Police Department.

"I
am excited that a world-class show such as Cavalia's Odysseo recognizes all that Somerville has to offer and wants to
bring their first show in the northeast to the city," Mayor Joseph A. Curtatone
said. "When Cavalia's original show came to the area, they chose Boston. Now
they want to choose Somerville, and we are working with them to ensure that
both area businesses and the community will benefit. Not only should local hotels,
restaurants and shops see significant new revenues, Cavalia will also be hiring
local construction crews as well as service staff for concessions and ticket
sales."

The
City of Somerville is also working with Cavalia, Inc. to obtain tickets from
non-sold-out performances later in the show's run so that Somerville senior
citizens, children and others who may not have the opportunity to purchase
tickets can enjoy the show. Opportunites for youths and other equestrian fans
to meet the horses close up, without attending a show, will also be offered.

The
three-pole, 125-foot high white big top tent that would rise over the 472,000-square
foot IKEA parcel at Assembly Row would cover 2,000 seats facing a 180-foot
stage where horses and performers would present what is billed as a "marriage
of equestrian arts, stage arts and high-tech theatrical effects." The
critically-acclaimed production is also considered the largest traveling show
in the world.

"The
immediate financial boost for our local businesses is of course significant,
but the impact this kind of exposure can have on over the long-term should not
be overlooked," said Mayor Curtatone. "Cavalia will run cross-promotions with
Somerville's restaurants and bars, and others will find
their own way to our businesses before and after shows-and those visitors will remember
the fantastic array of options they found here. Cavalia will introduce a whole
new array of patrons to our vibrant city."